Two-Way Street

PR, social media, events and incentives – Collaboration & communication ideas for demanding businesses from The Castle Group's Mark O'Toole

The “Thing”

Posted by thecastlegroup on March 3, 2009

Creative ideas and innovative thinking are critical to our success. Every year, Castle rings in the New Year with a contest we like to call “The Thing.”  Everyone gets an art project to work with and can take it any direction they wish. This year, the material of choice was Wikki Stix: a fancy name for wax-covered string. While some creations fell short of greatness — such as Mark’s model of the DNA chain or Sarah’s plate of spaghetti — others, such as Linda’s multimedia movie trailer, took the contest to another level. Linda cast herself as director of a dark   thriller starring the very characters she created. Catch the preview here.   

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