Two-Way Street

PR, social media, events and incentives – Collaboration & communication ideas for demanding businesses from The Castle Group's Mark O'Toole

U.S. Travel offers toolkit for meetings industry

Posted by thecastlegroup on March 5, 2009

The links below take you to some U.S. Travel’s meetings industry toolkit elements. Highlights include:


Business travel creates 2.4 million American jobs, $240 billion in spending and $39 billion in tax revenue. The meetings and events component of business travel is responsible for nearly 15 percent of all travel in the United States, drives $101 billion in spending, generates one million jobs and creates $16 billion in tax revenue at the federal, state and local levels.

Meetings, events and incentives are essential tools for companies to strengthen business relationships; align and educate employees and customers; and reward business performance. Members of Congress share this practice when convening their annual retreats at resorts outside Washington, DC


Talking points:

Value of meetings:

Letter to elected officials:


Lend your voice to this effort. Meetings build community, and community is necessary to survive challenging times.

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