Two-Way Street

PR, social media, events and incentives – Collaboration & communication ideas for demanding businesses from The Castle Group's Mark O'Toole

Want to meet Dustin Pedroia?

Posted by thecastlegroup on April 10, 2009

It was a big first quarter at Castle celebrity-wise. We had an opportunity to spend time Sir Richard Branson of Virgin Money and arrange some terrific interviews for him and CEO Asheesh Advani.

 

And we had a chance locally to work with Salem Five on the launch of their new kid’s literacy and savings program, Gold Star Saver. The spokesperson for the kid’s financial literacy program is Dustin Pedroia of the Boston Red Sox (and reigning American League MVP).

 

To kick-off the Gold Star Saver program, Salem Five hosted a press conference at their Congress Street branch featuring Dustin. The twist? We arranged to have the press conference run by kids for kids. Jimmy Young of YSA, Young Sportscasters of America, worked with The Castle Group and Salem Five by giving two of his talented students a chance to host the press conference and interview Dustin. Check out the interview here. It was a great success and a lot of fun — for the adults and the kids.

 

Next week, on April 18, Dustin will be at the grand opening of Salem Five’s Reading, Mass. branch. To support it, there is a Salem Five Gold Star Saver video contest. In an effort to teach kids the importance of financial literacy and responsibility, Salem Five is asking kids throughout Massachusettsto share their best or most creative money saving tip. The winner will receive a $150 deposit into a Salem Five Gold Star Saver bank account and will have a chance to meet Dustin Pedroia at the newest branch in Reading on April 18th. Here’s a link to Salem Five’s YouTube channel with all the rules and eligibility requirements. It’s a great way to get kids thinking about why being accountable for their money is so important.  

http://www.youtube.com/user/GoldStarSaver

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