Two-Way Street

PR, social media, events and incentives – Collaboration & communication ideas for demanding businesses from The Castle Group's Mark O'Toole

Mom bloggers’ honest opinions carry heavy weight among consumers, companies

Posted by thecastlegroup on May 17, 2009

A powerful legion of mom bloggers have built up a strong following among both consumers and companies who value their unpaid, honest reviews of products and services.  

For a Castle Group client like “Ribert & Robert’s WonderWorld,” an animated educational program for children which airs on more than 100 stations across the country, few endorsements could carry more weight than a mom’s rave review. 

“I had the opportunity to view a couple of episodes of Ribert & Robert’s Wonderworld and am impressed at the educational value this show provides. It’s upbeat, fun, and will definitely keep the kids’ attention! I love the interactive aspects of it. I recommend this show to every parent or teacher looking to teach the love of learning to their children.”  

Bloggers are your consumers – they can effectively serve as a mini-focus group for your product or service.  Beyond providing products for review, in time you may consider engaging bloggers on another level – serving on an advisory panel or testing products during development.   

Engaging with bloggers is an important part of creating transparency and connection among consumers in today’s web-based world.


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