Two-Way Street

PR, social media, events and incentives – Collaboration & communication ideas for demanding businesses from The Castle Group's Mark O'Toole

Monday Morning Intern

Posted by thecastlegroup on June 15, 2009

We asked our summer PR intern, Emily Grund, to write a weekly column talking about her internship experience at The Castle Group. Please tune in Mondays to hear about Emily’s latest intern adventures.


Here it is: the intern blog, a once forbidden concept now encouraged by more employers as the social media world expands. When company blogs first emerged, the idea of posts by interns may have been seen as irrelevant due to a misunderstanding of how much their interns had to offer. The Castle Group has always been an exception in that regard and other companies should take their lead. They utilize their interns to the max and encourage us to utilize them, not just for “grunt work” but for ideas. For instance, this very idea of an intern blog came from a social media meeting I had with the senior vice president, Mark O’Toole. Interns at other businesses would be lucky to even meet the SVP, let alone exchange ideas. Yet, here I am, with a fantastic opportunity to write and in turn help The Castle Group expand on their already fabulous blog. I can’t help but point out this matches perfectly with The Castle Group’s mission of “two-way street” communications.

The internship program has been around since The Castle Group was founded in 1996 by University of Massachusetts Amherst alumni Sandy Lish and Wendy Spivak (Go UMass!). They appreciated students’ need for experience before entering the business world and have made a permanent place for students to come and learn. As their website says, many interns have stayed for multiple semesters and in some cases found employment upon graduation. This is a clear sign of a symbiotic relationship.

The orientation that Kristina McSharry, the events intern, and I went through together set the grounds for a successful relationship to build upon. While each internship that I’ve had has been a great experience in its own way, none of them started off with a day full of meetings with almost everyone in the company. We were introduced to everyone in small groups, learned which accounts they worked on, what kinds of projects we would assist them with and, most importantly, were encouraged to be as involved as possible. From there not only did it make it easier to remember everyone’s names, but also to not feel as intimidated to ask questions or reach out to others.

In blog posts to come, I plan to write about the abundance of things I am learning. In addition, I hope to reach out to other intern bloggers to get an idea of what their readers find important or interesting. Ultimately, I hope to further expand a positive image of The Castle Group through social media so that I can give back to the company that has given me a priceless opportunity.

One Response to “Monday Morning Intern”

  1. ticketkingintern said

    Hi! I’m Beth, another summer intern blogging about my trials and tribulations as an intern. I work for Ticket King an online ticket brokerage in the Twin Cities and absolutely love it, how are you enjoying The Castle Group?

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