Two-Way Street

PR, social media, events and incentives – Collaboration & communication ideas for demanding businesses from The Castle Group's Mark O'Toole

Meetings on Sale

Posted by thecastlegroup on June 24, 2009

We may be in a recession, but this economic downturn also means great savings for your meetings and events. The importance of face-to-face meetings is undeniable; coupled with the valuable savings now available makes this a time to make the most of your meeting dollars.
 
Great deals are everywhere. Hotels and convention centers are more willing to negotiate than ever before. Not only are group room rates lower, but in addition, we’ve been able to secure items for our clients such as free internet usage, deep discounts on food/beverage and audio-visual services, waived resort fees, rebates and greatly reduced attrition and cancellation fees. 
 
President Obama also recognizes the value of meetings. The 44th president recently backed a promotion where, in Washington D.C., planners receive incentives such as 44 percent off convention center rental fees, a 44-minute reception with 44-cent beer and wine, 44 meal options priced at $44 each, 44 free tabletop exhibits and a free drawing at 4:44 p.m. each day of the conference, among other concessions. 

This year, consider hosting your annual meeting or event at a previously untouchable five-star resort at three-star prices. Bottom line: it’s time to make a deal.
 
In related travel industry news, the U.S. Travel Association is lobbying hard to pass the Travel Promotion Act (PDF). If passed, a new board would govern destination marketing efforts aimed at increasing international visitation to the U.S.
Keep America Meeting

 
Finally, Keep America Meeting is an organization working with both the public and private sectors to promote the value of meetings. Follow them on Twitter or explore all their materials and efforts here. There are tools to help spread the word about the value of meetings, a petition to encourage legislators to publicly support meetings and events, and more.
 
And, as always, let us know how we can enhance your meetings, events, conferences and incentive programs.

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