Two-Way Street

PR, social media, events and incentives – Collaboration & communication ideas for demanding businesses from The Castle Group's Mark O'Toole

Social Tuesday: Collecta, Iran and more

Posted by thecastlegroup on July 16, 2009

These days, it’s important to broaden your marketing target. What does this mean with regard to your web presence? Chris Brogan suggests that you “take small bites” when approaching your online marketing strategy:

Twitter has had a busy couple of weeks: offering new applications, providing helpful tips and saving the world. Greg Cruey explains here:

Banish boredom by discovering and discussing the interesting stuff your friends find on the web.  Steve Rubel shares the best way to utilize FriendFeed here: Fair warning: you may get hooked.

Blogs and social media – aren’t they the same? Why are many people equating social media with social networking and treating blogging as something other than social media? Wikipedia defines social media as “a shift in how people discover, read and share news, information and content. Technologies include: blogs, picture-sharing, wall-postings, email, instant messaging and music-sharing to name a few.” We have to agree with this broad definition. So does Brian Clark:

Having a hard time growing your daily blog views? Daniel Scocco takes you through four easy steps to increase your number of visitors:

We live in age of immediacy: finding the right information…right now. A new company, Collecta, is a search engine that monitors the update streams of news sites, blogs and other social media, and provides results as they happen. Brian Solis says, Collecta is a river, while traditional search architectures are oceans.” Learn more about the search engine here:


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