Two-Way Street

PR, social media, events and incentives – Collaboration & communication ideas for demanding businesses from The Castle Group's Mark O'Toole

Social Tuesday: Tweetmeme, Blogspot and Digital Shadows

Posted by thecastlegroup on July 22, 2009

Looking to tweet about a particular post on your blog and need to do it quickly? Meet Tweetmeme, a javascript button that eliminates steps and provides you with a shortened URL and post title in just one click. Greg Cruey gives additional tips here.

With the social tools available to employees, management, customers and other influencers, companies are facing risks – legally and to their reputations – and need to establish online management guidelines. Arik Hanson asks, ‘Where do you draw the line?’

The key to completing tasks fully and in an organized way is to create a schedule. This same reasoning applies to your social media efforts. Chris Brogan shows us how painless it can be.

If you’re using Blogspot and your page is looking a bit tired, treat it a makeover by trying out some of the new, free design templates available. Maris Dagis directs you to the new blogger themes.

Student bloggers, or any new blogger for that matter, often make mistakes due to inexperience. Karen Russel Miller, a Grady College communications professor, offers tips to stay out of trouble.

Everything that we share online remains there for years. Tweeting, video sharing, blogging and commenting, all create a “digital shadow” that parallels our activities and mimics our convictions in real life. This pseudo identity lives on the web and pieces are uncovered through the online searching of others – customers, employees, prospective partners, influencers, etc. Brian Solis examines freedom of speech vs. mindfulness.

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