Two-Way Street

PR, social media, events and incentives – Collaboration & communication ideas for demanding businesses from The Castle Group's Mark O'Toole

Social Tuesday: podcasts, Facebook, Friendfeed, Twitter

Posted by thecastlegroup on August 19, 2009

Podcasting offers something that not all new media vehicles do: anyone can create one. The audience and audience alone determines who is successful. Cali Lewis, webshow pioneer and host of shares her secrets to podcast success.

Do you ever feel like most of what the Twitter community is talking about is just a bunch of fluff? Check out Pete Cashmore’s Twitter data and find out if you’re right.

Is “friending” someone on a social networking site the same as endorsing that person and their reputation? People’s perception of this simple act can vary greatly. So is it fair and right to “friend” someone as simply another connection? What if they reach out to you for a recommendation? Chris Brogan helps define the thin line

Has your company recently jumped on the Facebook train?  If you don’t have a lot of time to manage and monitor your page, check out John Jantsch’s five quick steps for getting more from Facebook

Friendfeed was recently sold to Facebook, and this poses a problem: followers from Friendfeed wanting to be “friends” on Facebook.  What if you don’t make all of your Facebook content public?  Do you not “friend” your past supporters?  Steve Rubel offers some suggestions.


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