Two-Way Street

PR, social media, events and incentives – Collaboration & communication ideas for demanding businesses from The Castle Group's Mark O'Toole

Social Tuesday: Posterous, boundaries, Boston CEOs, Gmail Labs

Posted by thecastlegroup on September 2, 2009

With the change of the season comes fresh ideas in social marketing. From new advertising campaigns using “DigiDads” to buying ad space on an actual person, it seems as though nothing is off limits. Jennifer Van Grove’s examples serve as inspiration to get those creative wheels turning.

Posterous allows you to post, well, just about anything. It’s only a matter of time before reporters utilize its wide range of features, and one particular reporter has already caught on. Steve Rubel commends the reporter’s use of the site to solicit and publish reader’s photos.

When attempting to immerse your business into the social media world, “jumping in” may seem very intimidating. “Do I really need to be on Facebook, Twitter, LinkedIn, MySpace AND Youtube?” is a question we often hear from seasoned executives looking for guidance. In some cases, their organizations have social media strategies. Others participate in social media for personal use only and often don’t know how to use social media as a professional tool. In other cases, they’re concerned about missteps, either personally or on behalf of the company, so they do nothing. Chris Brogan advises you to know your company’s boundaries and take it one step at a time.  

In previous postings, we’ve offered steps for Twitter success: follow brands/people/organizations related to what you do, click on their lists of followers/following and scroll through to find additional people you want to follow, utilize Mr. Tweet, etc.  If you’re still looking for a few influential people to follow, check out David Laubner’s list of the Top 25 Boston-area CEOs on Twitter.

If you use Gmail Labs, you can add gadgets to a standard inbox that allow you to search and filter emails. Did you know that there are many other gadgets that offer cool features such as posting instant tweets, updating your Facebook status and reviewing your daily tasks, all right from your inbox? Maris Dagis does the hard work for you by showing you exactly where to find these useful gadgets.


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