Two-Way Street

PR, social media, events and incentives – Collaboration & communication ideas for demanding businesses from The Castle Group's Mark O'Toole

AdClub’s media auction helps Boston students

Posted by thecastlegroup on September 22, 2009

For those of us in the Boston marketing community, we know the Ad Club as a group that produces great networking events and inspiring professional development presentations. What many people may not know is that the Ad Club awarded $100,000 in scholarships last year to Boston public high school students so that they can earn degrees in a marketing discipline.  

The Ad Club’s recently launched Media Auction raises money from the sale of donated media and related services to fund the group’s scholarships and other programming such as The Rosoff Awards for Diversity, The Ad Club Diversity Recruitment Network and an internship program.

The auction is open to the public and allows companies to purchase media at competitive rates, an advantage when working with tight marketing budgets. Digital, print, broadcast and out-of-home are all included in the auction, among them People, Sports Illustrated, YouTube, Boston.com, CNNMoney.com, Captivate Network and Clear Channel Taxi Media.

Bidding is open until October 8. To view the list of available items and place a bid, visit www.adclubmedia.com.

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