Two-Way Street

PR, social media, events and incentives – Collaboration & communication ideas for demanding businesses from The Castle Group's Mark O'Toole

Archive for October 21st, 2009

Social Tuesday: blogging, Google Voice, Twitter, Oprah

Posted by thecastlegroup on October 21, 2009

Are you a blogger or aspiring blogger, but can’t seem to find the time to give 100 percent to your postings? What if you could call your own phone number, record your ideas and then have a neat transcript sent to you for editing? Check out Andrew G.R.’s blog detailing how he uses Google Voice and ClipMate.

In the words of Chris Brogan, “People don’t use social media because it’s cool.” Perhaps a more accurate statement is, “Companies don’t use social media because it’s cool…they do it for results.” So, if you’re attempting to sell social media integration to a company, you need to show not simply tell them their projected results. And how do you do that? Make blueprints.

If you consider yourself a Twitter trendsetter, then you probably already compare your notes and predictions with great social media influencers Steve Rubel, Chris Pirillo, Leo Laporte and others. Just in case you’ve been busy and are slacking on your follows, Jennifer Van Grove shares their perspectives on emerging Twitter trends.

Do you believe that while consumers and individuals seem to have caught on to social media and its uses, many companies and brands seem to still be struggling to figure it out? Do you think the title “social media expert” is not appropriately assigned? If so, you and Michael Brito have a lot to discuss.

Attention: Oprah has joined Twitter. What does this mean to the rest of the celebrity world? Many stars now feel that now that Oprah has given Twitter her stamp of approval, they too should join. Go ahead and add these celebs to your “follow” list. Don’t feel guilty, Oprah says it’s OK.

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Goby part 2

Posted by thecastlegroup on October 21, 2009

I discussed Goby in a recent post. Here, Walt Mossberg gives his review of the service.

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