Two-Way Street

PR, social media, events and incentives – Collaboration & communication ideas for demanding businesses from The Castle Group's Mark O'Toole

Social Tuesday: Twitter, Thoora, blogs

Posted by thecastlegroup on October 27, 2009

In an increasingly digital world, success is more relationship-driven than numbers-driven. But when you’re interacting virtually, how do you create real connections? From creating custom Twitter backgrounds to choosing interesting topics for conversation, success lies in the personal details.

Research on Twitter trends is emerging. One of these trends, retweeting, is a way to share/forward information that you find useful and interesting from a fellow poster, and serves to validate the original twitterer. If you believe you are putting out great content, but are disappointed with the amount of times you get retweeted, it could be that you are simply “LOL’ing” too much. Read Brian Solis’s posting here.

Get all your media news, social and traditional, in one place: that’s what Thoora is aiming to offer consumers. Thoora recently publicly launched their free service that offers their perspective on breaking news based on Twitter, 81 million blogs and 4,500 traditional media sources. Check out Andy Merrett’s take on the new service.

If you are a novice blogger and are questioning your site’s success, you’re not alone: most blogs don’t live to see six months. Although people measure blog success differently –  ad revenue, visitors, reader retention – you may be looking for a basic way to gauge how you’re doing. Darren Rowse helps keep you and your blog on the right track.

Common sense might tell you that the more you tweet, the more link click-throughs you are going to get. But think about it: on Twitter, most people can only read a fraction of their friends’ total activity and all of those fantastic links that you’re trying to share may be getting lost in the Twitter avalanche. So what is an avid link-sharer to do? Dan Zarella advises you to tweet less.

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