Two-Way Street

PR, social media, events and incentives – Collaboration & communication ideas for demanding businesses from The Castle Group's Mark O'Toole

Social media impacts advertising

Posted by thecastlegroup on November 20, 2009

At yesterday’s WBZ Business Breakfast, Newbury Comics CEO Mike Dreese said his traditional ad spend dropped from $3.2 million to $250,000 due to social media. He now spends his money on human resources to power Newbury Comics’ social media machine.

The world is changing.

 

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