Two-Way Street

PR, social media, events and incentives – Collaboration & communication ideas for demanding businesses from The Castle Group's Mark O'Toole

Social Tuesday: curating

Posted by thecastlegroup on November 24, 2009

Most people have become conditioned to juggle: work, family, social life and now social media. With so many ways to meet others, network, promote and share information, how do you know where to start and what’s best for you and your company? According to Chris Brogan, it’s all about prioritizing.

If you consider yourself a trendsetter (i.e. you never threw out your shoulder-padded jackets because you knew they’d be back) and are always on the look out for the next big thing, maybe you’ve heard of curation. Like a museum curator, digital curators separate the junk from the art. Steve Rubel helps you learn more.  

It’s not that the blockbuster hit “The Twilight Saga: New Moon” necessarily needed a strong marketing strategy in order to get shrieking preteen girls into theaters, but it didn’t hurt. Nearly three million viewers logged on to MySpace to view the live-streaming video of the red carpet arrivals at the film’s premiere. These staggering numbers prove two things: 1.) Robert Pattinson is dreamy, and 2.) Social media has become accepted as a major news source. Read more about how the film and other companies are successfully integrating social media into their marketing strategies.

With thousands of companies participating in social media, why are so many hiding their involvement? Visit a company’s website and often you’ll have a hard time finding links to their blog, Facebook page or YouTube channel. B.L. Ochman examines why this is and discusses how some companies are effectively curating this content on their homepage.

As a communications firm, we understand that social media must be an integral part of ongoing PR efforts. As Adam Singer puts it, “traditional and digital PR will merge and it will just be seen as PR.” Read more about his thoughts on why social media is vital to PR success.


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