Two-Way Street

PR, social media, events and incentives – Collaboration & communication ideas for demanding businesses from The Castle Group's Mark O'Toole

Five Questions

Posted by thecastlegroup on December 16, 2009

We are going to start a new section of the blog in 2010 called Five Questions. The premise is simple — ask five questions around the topics of communications, branding, PR, events, social and digital media of a variety of professionals. We may talk to clients, partners, media — even strangers.

Who would you like to hear from? Let us know and we’ll add them to our list for Five Questions.

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One Response to “Five Questions”

  1. citygirlcooks said

    1. is it ok to outsource your social media execution?
    2. how many people should a brand allow to speak on their behalf with social media?
    3. With the rise of SM, is paid digital media still as valuable?
    4. Will SM take away from traditional or digital media?
    5. What percentage of budget should brands invest in emerging media vs. other digital media?

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