Two-Way Street

PR, social media, events and incentives – Collaboration & communication ideas for demanding businesses from The Castle Group's Mark O'Toole

Land of the Free

Posted by thecastlegroup on January 5, 2010

PR firms have an abundance of free services to supplement, and sometimes replace, what have long been paid services.

HARO took ProfNet’s paid subscription model and made a free, ad-supported media leads service. 

Various wire services now exist to distribute news online at no charge.

Free media database services are emerging, like Journalisted in the UK.

What’s next in the land of the free? What services do PR agencies pay for, either for themselves or on behalf of clients, that are ripe for a free competitive offering? Will existing services evolve to offer tiered services?

I think 2010 may be a year where PR firms take a hard look at costly legacy services and move toward free or lower cost alternatives.

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