Two-Way Street

PR, social media, events and incentives – Collaboration & communication ideas for demanding businesses from The Castle Group's Mark O'Toole

Just the Stats

Posted by thecastlegroup on January 7, 2010

For digital and media consumption stat geeks, Nielsen released a boatload of them at CES.

Among the findings are:

  • TV homes with DVR and HD capabilities – big numbers already and sure to grow.
  • 115 million homes with a TV, 223 million mobile phone owners
  • 61 million mobile web users (wow, that seems high)
  • Blackberry Curve tops smartphone list
  • We’re each on Facebook six hours a month
  • Half of us own Dell computers (Lenovo in my household)
  • XBox users spend the most time on their systems (Wii and PS3 for us)
  • Only 49 million MP3 households

Read more here:


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