Two-Way Street

PR, social media, events and incentives – Collaboration & communication ideas for demanding businesses from The Castle Group's Mark O'Toole

Social Tuesday: resolutions, bloggers, B2B

Posted by thecastlegroup on January 11, 2010

Happy New Year! We’re sure many businesses are looking forward to a fresh start in 2010. So have you made a resolution for your company? If not, Joe Kiefer has some suggestions.

Blogger relations have become an essential piece of our overall media outreach strategy. But if you’re looking for someone to take an interest in and spread the word about your company or client’s company, simply sending an email to every blogger you can find and hoping to get a bite is not going to yield the right results. You’ll be lucky if your email is even read before it’s deleted. So how do you get on a blogger’s good side? Chris Brogan has some ideas.

We’ve all seen pages of colorful graphs and charts detailing social media efforts, demographics and results. They look important and clearly a lot of work went into creating them, but are we overcomplicating things? B.L. Ochman thinks that maybe we are. Read her post in which a managing partner in the Domino’s franchises (and social media superstar) insists that simply, “it’s about creating unexpected customer experiences.”

Many people and companies assume that social media efforts are for business-to-consumer companies only. This is not true, as social media can absolutely bring value to B2B as well. You might be surprised to read a recent report that breaks down the social media activities of these different types of companies.


2 Responses to “Social Tuesday: resolutions, bloggers, B2B”

  1. Thanks for the shout out to my post. Social media is just a set of tools. And using them is just common sense. But, of course, as the Sippie Wallace blues tunes says, “you got to know how…”

    • Thanks B.L. Your point about social media as a set of tools is right on. There can be a vivid simplicity to using social media; no need to get overwhelmed by the technologies or perceived complexities.

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