Two-Way Street

PR, social media, events and incentives – Collaboration & communication ideas for demanding businesses from The Castle Group's Mark O'Toole

Oh, the Places We Are Going

Posted by thecastlegroup on March 5, 2010

We’ve found that while many companies are still struggling in this economy and believe that using their in-house resources to plan an event is the most cost-effective choice, others are recognizing that hiring an outside agency adds great value. An experienced event firm can leverage its relationships with hotels and other vendors to a client’s advantage while completely taking the pressure and guesswork out of planning and execution.

So, where in the world is our events team? Currently, Castle is producing events in Boston, New York, Florida, Mexico, New Orleans and Philadelphia.

With assignments ranging from sales incentive programs to product launches, user groups to celebration events, our team is busy helping our clients educate, train, motivate and inspire their audiences.

A company’s event is an extension of its brand and message. Unfortunately, too often the intended message can get lost in the shuffle. 

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