Two-Way Street

PR, social media, events and incentives – Collaboration & communication ideas for demanding businesses from The Castle Group's Mark O'Toole

How to get and keep a job in PR (or in any profession)

Posted by thecastlegroup on March 17, 2010

Do good work.

Be honest and ethical.

Find a need in the organization and fill/solve it.

Make sure you enjoy what you’re doing.

Learn to work with all personality types.

Recognize that work, like life, is not always fair. Don’t brood over perceived inequities, just push forward.

Learn to do more than just your job.

Study and emulate the habits of those you respect, and also learn from those who may have been poor mentors. Both help shape what type of professional you will become.

Ask for more responsibility.

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