Two-Way Street

PR, social media, events and incentives – Collaboration & communication ideas for demanding businesses from The Castle Group's Mark O'Toole

Events remain a powerful marketing tool

Posted by thecastlegroup on April 2, 2010

At Castle, we’ve always started with the premise that a great event needs to be built from and reinforce the corporate message.

We’ve been fortunate that through all the various economic climates of the past 14 years, our clients continue to believe in the power of events and incentives.

This article, while cautious, also points to the optimism for the events industry.

Events are powerful.

Whether a global sales meeting, 6,000-person convention, 50-person executive meeting, or high achievers travel incentive, there are many ways to reward, motivate and engage staff.

Face time, hand shakes, real in-person conversation, collaborative events — these work for a reason, and these factors continue to fuel our events business.

Keep meeting.

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