Two-Way Street

PR, social media, events and incentives – Collaboration & communication ideas for demanding businesses from The Castle Group's Mark O'Toole

Social Tuesday: gifts, LinkedIn, small business

Posted by thecastlegroup on May 25, 2010

Luxury brands have long held a special place in many people’s hearts. Since social networking is “taking over” almost everything, including once solitary experiences (such as purchasing a designer handbag), luxury brands will feel the impact in a positive way. Check out Steve Rubel’s “social luxury” take.

There are some people who love to get virtual gifts. And there are others that would rather just receive the real thing. While we’re not disputing the fact that troll dolls, buttons and puppy images are adorable, we’d like to share this posting which describes how to send a REAL gift online.

We’ve talked about it in past postings, but thought you might need to hear it once again: just simply being on LinkedIn is not enough! Use this amazing networking tool to its fullest potential with tips from Chris Brogan.

Small businesses don’t have the same resources as larger companies so they must market themselves in a different way. What’s a mom and pop shop to do? SEO is a fantastic way to compete with larger companies and level the playing field. Learn great tips for improving SEO.

Bloggers, be careful what you say, as Uncle Sam may soon be watching! The U.S. government has announced plans to regulate the internet through the Federal Communications Commission.

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