Two-Way Street

PR, social media, events and incentives – Collaboration & communication ideas for demanding businesses from The Castle Group's Mark O'Toole

Top tactical tips for interactive marketing

Posted by thecastlegroup on August 13, 2010

Our on-site partner MK3 Creative’s world is expanding with the recent addition of Jay Lozada, VP of Interactive Services.  Jay brings fantastic interactive, marketing and advertising experience that is a great complement to MK3’s unique storytelling abilities.  

Jay’s top tactical tips for interactive marketing?     

1.) Always be testing     

2.) Design and develop with SEO in mind     

3.) Keep content fresh     

4.) Don’t make the user think     

5.) Define your goals up front and measure against them     

6.) If you’re in social media, listen closely to your audience  

To learn more about Jay, his work, where you should invest your interactive dollars, what social media can do for you, and more, visit here.

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