Two-Way Street

PR, social media, events and incentives – Collaboration & communication ideas for demanding businesses from The Castle Group's Mark O'Toole

Social Tuesday: Social media for the people, by the people

Posted by thecastlegroup on January 26, 2011

President Barrack Obama successfully used social media as part of his election campaign in 2008. Consequently, the White House is now using social media for political interactions with the public. Last night’s State of the Union Address was live streamed on several online portals. After the address, a series of live online events took place to answer questions submitted via Facebook, Twitter or YouTube.

 

Along with the White House, the U.S State Department increasingly uses social media to reach out to the public and is using Twitter to communicate and announce U.S. policy decisions.

 

And last but not least, New York City proudly presents its first Chief Digital Officer. In an effort to boost transparency and communication with the public and businesses, Digital Officer Rachel Sterne is working with Twitter and Facebook to reach out to residents and to make the city’s website NYC.gov more user-friendly.

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