Two-Way Street

PR, social media, events and incentives – Collaboration & communication ideas for demanding businesses from The Castle Group's Mark O'Toole

Archive for February, 2011

Social Tuesday: Tag the dog – Facebook, Twitter, social media campaign

Posted by thecastlegroup on February 16, 2011

Social media connects friends, coworkers…and pets. To find a home for the cats and dogs that needed it the most, the Oregon Humane Society featured them on Facebook and Twitter. Employing social media yet again turned out to be the right strategy. The pets found a new home, and the OHS Facebook page has presently nearly 13,000 fans.

More than puppy love was shared this Valentine’s Day by the world’s most famous dolls Barbie and Ken. After their divorce in 2004, the couple was “voted back together” in a genius social media campaign by Mattel including Barbie on Twitter (presently 34,227 followers), a Barbie and Ken website and (back then) individual Facebook pages (since their reunion, Barbie and Ken are “on the same page” again, and share 1,738,557 fans!) Least surprised by the revived romance is Mattel. With the Valentine’s Day reunion, the Barbie and Ken Gift Set went on sale, and Barbie’s (and Ken’s) Facebook page turned into an online store. Can’t buy me love?

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Social Tuesday: Super social Sunday, super social week

Posted by thecastlegroup on February 9, 2011

This year’s Super Bowl Sunday showed how social media tie-ins keep brands and products on the consumer’s mind long after the commercials – or the Super Bowl – are over. Ranging from free pizza to winning a Mercedes Benz, in their Super Bowl social media campaigns companies rewarded consumer engagement with goodies. For instance, Budweiser let fans guess the storylines to their three Super Bowl ads on Facebook. Once all three storylines were guessed correctly, an exclusive, internet-only fourth ad was revealed. As a result, online discussions about this year’s Super Bowl commercials increased by 9 percent from last year.

Posting Super Bowl ads on YouTube before airing them also turned out to be a winning strategy for creating a social media buzz: Volkswagen’s “The Force” commercial went viral and got 1.5 million views in the first two days. Another Super Bowl social media winner was Foursquare. The location-based social networking website went global for its first promoted venue and attracted 200,000 football fans, making Super Bowl Sunday their most popular venue so far.

Following the Super Bowl, Social Media Week kicked-off this week in nine cities around the globe. In the U.S., New York City and San Francisco are hosting the global conference that features panel discussions and workshops and connects social media professionals to discuss emerging trends. Read up on the event’s local and global blogs or follow it on twitter to keep up with the latest developments.

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