Two-Way Street

PR, social media, events and incentives – Collaboration & communication ideas for demanding businesses from The Castle Group's Mark O'Toole

Social Tuesday: To like is to share – Facebook promotions

Posted by thecastlegroup on March 1, 2011

Recently, Facebook’s Like button has become more of a promotion tool. “Liking” something now results in a full wall post complete with story, blurb and thumbnail that won’t be easily overlooked.

However, there are more sophisticated – and fun – ways to use Facebook as a promotional tool.

NBC, for instance, rewards everyone who watches the trailer for its new show “America’s Next Great Restaurant” on the show’s Facebook page – to date liked by 215,378 users – with a free Chipotle meal. Concurrently, Chipotle is conducting an in-store texting promotion that offers customers the chance to win a catered burrito party.

But carnal instincts are not the only motivation to Facebook users’ attention. The Facebook application FrontierVille serves as a promotion tool for the animated movie “Rango,” which will be released this weekend. Rango, a chameleon voiced by Johnny Depp, appears as a character in the online game, and players must watch the movie trailer in order to add a Rango statue to their homestead. Active FrontierVille users: about 19 million.

 

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