Two-Way Street

PR, social media, events and incentives – Collaboration & communication ideas for demanding businesses from The Castle Group's Mark O'Toole

Posts Tagged ‘Facebook page’

Social Tuesday: With a little help from my friends

Posted by thecastlegroup on March 16, 2011

Social media is becoming the number one crisis communication device. Not only is it used for fixing a damaged image or restarting a career, it also serves as a much-needed platform for gathering information and mobilizing volunteers, as in the aftermath of the Christchurch earthquake and the Brisbane floods.

Currently, Facebook, Twitter etc. promote and support relief efforts in Japan and help the population reconnect. Many organizations and companies like the Red Cross or Groupon use social media to make support for Japan as easy as possible – some as easy as a mouse click. Spark Energy is adding an additional dollar to its donation to Japan for every person that “likes” one of the company’s Facebook pages by the end of the month. So instead of putting your hands in your pockets, all you have to do is give a thumbs up online.

But social networkers may use all ten fingers to help. Facebook’s online games FarmVille and Café World currently include purchases benefiting Japan. FarmVille players can buy Japanese radish crop and the chefs at Café World can buy Japanese décor. All proceeds go to Save the Children.

As for other information and reconnecting people, social media is in high demand in both Japan and the U.S. Despite blackouts, Japan’s Internet availability fortunately is relatively stable and, without a working phone system, an unmatched device to stay in touch with loved ones. Shortly after the quake, 1,200 tweets per minute were sent from Tokyo alone. Google published a Japanese version of its People Finder (see also last week’s blog entry). Within the U.S., the tsunami’s estimated times of arrival on U.S. shores were available on Twitter before the official government warning. And one of Japan’s top social media companies, Mixi, raised more than $1.5 million dollars for relief efforts in only two days.

Stay social.

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Social Tuesday: It takes two – combining social media for success

Posted by thecastlegroup on March 8, 2011

Hotels in Myrtle Beach, SC are joining social media with a website to compete with travel sites for last-minute offers. On the Myrtle Beach Facebook page, the tab “This Friday” features hotels’ last-minute specials for the upcoming Friday. The “This Friday” tab also links directly to MyrtleBeachHotels.net, a website for last-minute hotel deals in Myrtle Beach. Using social media and their own websites, hotels avoid the 30 percent commission they would otherwise have to pay at a travel site.

Shopping hub Hubzi blends online shopping with social media. While the website serves a similar purpose to Craigslist, Hubzi lets vendors create a profile listing contact information, contact person, ads, and products links or videos to boost the buyers’ trust in them. Customers can post comments and reviews on vendor profiles.

Kraft Foods uses a combination of tweets to promote one of their products. Whenever two people tweet the phrase “mac & cheese” at the same time, both get a link leading to the “Mac & Jinx” promotion, where they are asked to give Kraft their address. The person to submit their info first gets five free boxes of Kraft’s Mac & Cheese and a T-shirt.

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Social Tuesday: To like is to share – Facebook promotions

Posted by thecastlegroup on March 1, 2011

Recently, Facebook’s Like button has become more of a promotion tool. “Liking” something now results in a full wall post complete with story, blurb and thumbnail that won’t be easily overlooked.

However, there are more sophisticated – and fun – ways to use Facebook as a promotional tool.

NBC, for instance, rewards everyone who watches the trailer for its new show “America’s Next Great Restaurant” on the show’s Facebook page – to date liked by 215,378 users – with a free Chipotle meal. Concurrently, Chipotle is conducting an in-store texting promotion that offers customers the chance to win a catered burrito party.

But carnal instincts are not the only motivation to Facebook users’ attention. The Facebook application FrontierVille serves as a promotion tool for the animated movie “Rango,” which will be released this weekend. Rango, a chameleon voiced by Johnny Depp, appears as a character in the online game, and players must watch the movie trailer in order to add a Rango statue to their homestead. Active FrontierVille users: about 19 million.

 

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