Two-Way Street

PR, social media, events and incentives – Collaboration & communication ideas for demanding businesses from The Castle Group's Mark O'Toole

Posts Tagged ‘golf’

Causes we care about

Posted by thecastlegroup on March 23, 2011


The Courage Cup Charity Golf Tournament for Snowball Express
The mission of Castle client Snowball Express is to create hope and new memories for children and family members of our fallen military heroes who have lost a loved one in combat since September 11, 2001. Snowball accomplishes this goal by creating events across the country that bring these families together as a community, allowing them to spend time with others like them, share their stories, celebrate their loved ones, create new relationships, and most importantly, realize that they have not been left behind.

On Monday, April 18, 2011, American Airlines and Fort Worth Air Power Foundation are hosting The Courage Cup, a charity golf tournament to benefit Snowball Express. The tournament will be held at the exclusive Army Navy Country Club in Arlington, VA. The event includes breakfast, 18 holes of spectacular golf, an awards lunch for all players and sponsors, and an exciting silent auction. Please join in and support Snowball Express and all of the incredible work they do for military families throughout the year

At Castle, we’re proud to support Snowball Express and its mission to help these families. For more information, contact Callie Ziobro at Castle, (617) 337-9533.

CWE Logo

The Center for Women & Enterprise’s Annual Auction & Gala Celebration will be Saturday, April 2 at 5:30 p.m. at the Seaport Hotel and will feature a blockbuster live auction, cocktails, dinner and entertainment.

We encourage you to support CWE and its mission to transform lives by creating opportunities for women to become economically self-sufficient and prosperous through business and entrepreneurship.

This year’s goal is to raise $450,000 to help provide classes and services to all women, regardless of their ability to pay. For tickets, more information or to participate as a sponsor, please contact Mickey Riendeau at or (617) 532-0233.
Big Sister Logo

More than 300 girls are hoping for the chance to be matched with a Big Sister. There is also a particular need in Big Sister’s school-based program where women mentor girls once a week for 45 minutes during a girl’s lunch time. There are girls waiting in South End, Allston, Cambridge and Quincy schools.

If you would like to find out more about becoming a Big Sister or to set up an information session at your company or with other organizations that you may belong to (e.g., churches, sororities and professional groups), please email Sheena Collier.

Congratulations to Big Sister for 60 years of service!

Big Sister 60 Years

Posted in Castle News | Tagged: , , | Leave a Comment »

Succeeding is not just surviving

Posted by thecastlegroup on March 2, 2009

I was having lunch with an old friend a few days ago. She is an old friend in every sense of the word, as we have been friends for a long time and she is now retired after a long and extremely successful career building, running and ultimately selling a crisis management firm in D.C.

This friend has successfully navigated her business through every economic downturn since Jimmy Carter was president, always emerging from recession even stronger than when it began. As she put it: “succeeding is not just surviving.”

What I took away from our lunch is this: when external conditions are tough and consumer confidence is ebbing, it is absolutely imperative to “reach out and touch” clients. It is vitally important to connect, listen and, most importantly, express appreciation.

For many companies it’s equally important to incent corporate sales teams and product resellers. It is crucial that the sales force understand and articulate the value propositions of goods and services, and that they are motivated, now more than ever, to put themselves and their sales teams into overdrive.

Call it what you will, “face time” or the “personal touch,” it is essential – and it works. There are many ways to connect with key internal or external constituents – a client, customer, sales manager or senior VP of a major reseller. Here are a few:

1. Pick up the phone. The simple act of “calling for no good reason” can be very significant. “I was just thinking about you and how much I appreciate your business (or hard work if it is an internal person) and your friendship. Tell me how things are going.”

2. “How about lunch?” Lunch, coffee or a cocktail after work is tried and true. You might want to consider a variation of this theme: bring lunch with you. Senior executives are busier than ever, so go ahead visit your customer or reseller and bring a light lunch with you. It’s quick, convenient and demonstrates your appreciation.

3. With spring in the air, golf is always a good option. Invite your customer and encourage him or her to round out your foursome with two guests. For larger companies with national and international constituencies, an event – standalone or as part of a corporate incentive program – is the most efficient and effective way to secure that all-important face-time, show corporate appreciation to customers and to motivate sales teams. The WPO Foundation and the Event Marketing Institute recently released a survey of companies with over $1 billion in revenue and reported that well over 50 percent of the respondents chose event marketing as the communications discipline that “best accelerates and deepens relationships with target audiences.”

To be effective, events do not have to be lavish. They do, however, have to be responsible, tasteful, strategic and professionally managed.

There is another very good reason to consider planning an event in today’s economic environment – value. At The Castle Group we are both planning and conducting corporate events nationally and around the world, and we are negotiating some of the best deals we have seen in 20 years.

So whether you invite your customer for a cocktail after work or to a corporate event across the country, reach out, get face time and you will not only survive the recession, you will succeed.

Posted in Events & Incentives, PR | Tagged: , , , , , , , , | Leave a Comment »