Two-Way Street

PR, social media, events and incentives – Collaboration & communication ideas for demanding businesses from The Castle Group's Mark O'Toole

Posts Tagged ‘iPad’

Spring cleaning your communications tools

Posted by thecastlegroup on March 18, 2011

Spring isn’t officially here yet, but we’re impatient. Here in the beautiful Charlestown Navy Yard, it’s been a blustery, slippery, tough-to-navigate winter. So we’re thinking ahead to the springtime, and along with all the good things that implies, it also brings spring cleaning to mind.

Getting rid of old, stale, unused junk; sprucing up a somewhat tired area; turning a fresh eye to something that’s been sitting around. We’re not just talking about our work areas or homes — we’re talking about communications.

Here are 10 communications tools you can refresh with some spring cleaning:

  1. Crisis communications plan: Do you know where it is? Do you even have one? This is a good reminder to pull out your plan and do a refresh. If your plan was built even a couple of years ago, it’s likely out of date due to the fast-moving world of social and digital media. Contacts have probably changed. In fact, the world has changed, and your plan must change with it.
  2. LinkedIn profile: When did you first create your profile? Chances are your business description, job, professional affiliations (even your head shot) have changed at least slightly. Help your important contacts receive the right messages by putting the right information in there. And LinkedIn is constantly adding and evolving, so take a look at how you’re posting content, participating in groups, using your network to your advantage.
  3. Desk: Well, of course you need to unclutter your work area. Today, when so many of us are working from smart phones, iPads and virtual offices, your “home base” work area can get a bit neglected. We guarantee that if you dig through those papers on your desk, you will rediscover a great idea you put aside, or a business card that you meant to add to your database.
  4. Unscheduled meetings: We all have them — the appointments we keep meaning to schedule that somehow get postponed and then fall off the radar. Think about the handful of people you meant to have a lunch or coffee with. There was a good reason you wanted to connect. You still can. And should.
  5. Contracts: Our events clients, in particular, contract with numerous properties and vendors, and we negotiate on their behalf. We’ve seen contracts that they have used for years, and found ways to better leverage those contracts. Worth blowing off the dust and taking another look.
  6. Grammar: “Me” vs. “I.” That’s the one that really gets our goat. In honor of Strunk and White, we can all teach our teams, interns — even our kids — to clean up that grammar.
  7. Boilerplate: You use it all the time, in every news release. But do you ever look at it to make sure it reflects who you are today? Does it have links in it? Look it over and clean up that boilerplate.
  8. Website: We know as well as anybody, it is a LOT of work. Our new website is ALMOST done, and cleaning up a website (or in our case building a new one) is a massive task. But times have probably changed since you last took a good, hard look. There are more reasons to update your website than we can list here. But the best one: it is the first place your customers and clients will look, and it should reflect who you are.
  9. Facebook page: Facebook is constantly changing — maybe a little too much — but its latest refresh presents a very different page layout that will impact your organization’s page. To start, take a look at the photo strip that now sits atop your page and clean it up to reflect your brand.
  10. Email lists: You send out email blasts and receive those “undeliverable” notices. Take a few moments to scrub your contact lists. And be sure to add new prospects and clients to keep your database up-to-date and fresh.

Now once that’s all done, go home and start cleaning out the garage.

Posted in fun stuff and more, Marketing | Tagged: , , , | Leave a Comment »

Social Tuesday: iPad, viral, Brightkite, Klout, Facebird

Posted by thecastlegroup on June 16, 2010

Yes, the iPad is cool and makes you the envy of all your laptop-using friends, but can you work on it as effectively as you would on a traditional laptop? Chris Brogan tests it out.

It seems that these days the ultimate goal of campaigns is to make everything, and we mean everything, “viral.” Like most popular terms, “viral” has been overused, and over time its definition has become skewed. So how do we define this term, and what type of creative is most likely to go viral? B.L. Ochman helps clear up confusion.

Your company likely uses a style guide to help ensure its marketing and other messaging are consistent with the brand. Be careful not to forget to extend these guidelines to your social media efforts as well.

A picture is worth a thousand words. If you often consult Yelp and other consumer review sites, you might be interested in Brightkite. With Brightkite, reviewers can add pictures and text to their tips to bring the item, location or service to life. Find out more.

Klout launches new Facebook app Facebird. Facebird’s goal is to help you understand the overlaps in influence between your Facebook and Twitter accounts. Interested? Check out a demo video.

Posted in Social Media (or the Digital Divide) | Tagged: , , , , , | Leave a Comment »