Two-Way Street

PR, social media, events and incentives – Collaboration & communication ideas for demanding businesses from The Castle Group's Mark O'Toole

Posts Tagged ‘Social network’

Social Tuesday: old school/new school marketing mix

Posted by thecastlegroup on March 22, 2011

If you see a lot of kids wearing pink today it’s because of “Pink in School.” Pink in School is an anti-bullying initiative run through Facebook. On the initiative’s Facebook page, Pink in School encourages its fans to wear pink on Tuesday, March 22, and to upload a profile picture of them wearing pink or, better yet, the official Pink in School T-shirt to take a stand against bullying and to increase awareness of the issue.

The Pink in School T-shirts are free and provided by Shirts in School, a marketing services company that pays high school and college students to wear T-shirts imprinted with other companies’ messages. Shirts in School started and organizes the initiative as a non-profit version of its services. The concept of Shirts in School is simple and effective. Students sign up on Facebook to receive their free T-shirts; to get paid, they must wear them in school for at least one day. In addition to wearing the shirt, the students must post their photo wearing the shirt on Facebook and other social media outlets, as well as a link to or a post about the advertiser. This way, companies not only get publicity value, but can easily monitor reactions to a campaign based on the posts of the participants and the comments by their friends. The students get paid $ 10 a day and can keep the shirt. Their schools receive an additional $2 as an incentive to support the concept.

Shirts in School’s marketing method successfully combines traditional word of mouth marketing with social media efforts. After the first participants had signed up, the concept “went viral,” says president of Shirts in School Richard Whitney. Now, an average of about 200 students signs up every day. It’s a win-win situation: students get free clothing and Shirts in School gives advertisers access to a highly desirable but hard to reach target group of 14-to-21 year-olds.

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Twitter FAQs

Posted by thecastlegroup on March 12, 2009

Read this short, helpful guide to Twitter by Jeremiah Owyang. He addresses how to get started, but even better, talks about Twitter “codes,” e.g. how/why to use hashtags, what is a DM, and when to RT (Retweet or, more simply, to forward someone else’s post).

Follow the Castle team on Twitter. Here’s a sample of some of our resident Tweet crowd:

http://twitter.com/markrotoole

http://twitter.com/hallard

http://twitter.com/scottmcastle

http://twitter.com/Castleevents

http://twitter.com/ddoyle09

And here are the TravMedia and Food4Media feeds:

http://twitter.com/TravMediaUSA

http://twitter.com/ITitcombTMUSA

http://twitter.com/Food4MediaUSA

I’ll update the list with more names and more recommendations. Keep watching, keep reading!

Posted in Social Media (or the Digital Divide) | Tagged: , , , , , , , , , | 1 Comment »