Two-Way Street

PR, social media, events and incentives – Collaboration & communication ideas for demanding businesses from The Castle Group's Mark O'Toole

Posts Tagged ‘YouTube’

Social Tuesday: Social media boosts fame, helps in crisis

Posted by thecastlegroup on March 10, 2011

Social media and fashion are apparently a match made in heaven. Social media devices like live streaming, Facebook pages, blogs and videos fuel online discussions on brands and designers and result in thousands of new fans and followers. Curve ID jeans, for instance, “cheekily” uses YouTube to demonstrate their product’s effectiveness. Result: Nearly seven million views. Bebe’s new blog earned the fashion brand 66,428 new fans and a sixth-place ranking on fans and followers-surveying famecount.com. Victoria’s Secret invites brides to view – and purchase – the new collection of whites at an online shop, resulting in 69,000 new fans. And Burberry’s fashion show live stream attracted more than 100,000 fans. First place on Famecount goes to Converse, with more than 175,000 new fans. Converse.com not only lets visitors watch videos or shop online, they can also create their own sneakers. Together with its All Star sneaker line, Converse to date has 23 million + fans.

Finding lost persons is the idea behind Google’s Person Finder. Originally created with the U.S. Department of State to find lost persons in Haiti after the 2010 earthquake, the website is presently used to help victims of the Christchurch Earthquake. The Person Finder can be found on a website launched by New Zealand’s Earthquake Commission. The site further features reports, videos and information on accommodation, alerts and volunteers. Its users can easily submit important information via Twitter.

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Social Tuesday: Super social Sunday, super social week

Posted by thecastlegroup on February 9, 2011

This year’s Super Bowl Sunday showed how social media tie-ins keep brands and products on the consumer’s mind long after the commercials – or the Super Bowl – are over. Ranging from free pizza to winning a Mercedes Benz, in their Super Bowl social media campaigns companies rewarded consumer engagement with goodies. For instance, Budweiser let fans guess the storylines to their three Super Bowl ads on Facebook. Once all three storylines were guessed correctly, an exclusive, internet-only fourth ad was revealed. As a result, online discussions about this year’s Super Bowl commercials increased by 9 percent from last year.

Posting Super Bowl ads on YouTube before airing them also turned out to be a winning strategy for creating a social media buzz: Volkswagen’s “The Force” commercial went viral and got 1.5 million views in the first two days. Another Super Bowl social media winner was Foursquare. The location-based social networking website went global for its first promoted venue and attracted 200,000 football fans, making Super Bowl Sunday their most popular venue so far.

Following the Super Bowl, Social Media Week kicked-off this week in nine cities around the globe. In the U.S., New York City and San Francisco are hosting the global conference that features panel discussions and workshops and connects social media professionals to discuss emerging trends. Read up on the event’s local and global blogs or follow it on twitter to keep up with the latest developments.

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Social Tuesday: Twitter, meme, social enterprise

Posted by thecastlegroup on January 18, 2011

Today we discuss “social” social media.

Social media sometimes has a life of its own – and from time to time, it even has the power to begin a new one: Twitter followers of this year’s Golden Globe Awards witnessed the birth of both a mini-meme and a social media star when CNN’s Piers Morgan started a hashtag around the Globes’ shrinking screen time for host Ricky Gervais. It didn’t hurt that Morgan made magic just ahead of the launch of his new Piers Morgan Tonight.

Social media is not only beneficial when it comes to creating a fan base; it enables you to mobilize support for your good cause. After the flooding in Brisbane, Australia, Facebook and Twitter networks successfully rallied volunteers to help the community recover. According to a local social media expert, social media was “invaluable” to inform and connect the residents during and after the disaster.

A great example of target group specific social media use for educational purposes: The British health information provider NHS Choice uses the accessibility of social media to by using an interactive YouTube video to encourage teenagers to use condoms.

Social media is a great tool for reaching out to hard-to-reach groups or communities. Read more on how to use social media for social enterprises.

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YouTube’s video volunteer program

Posted by thecastlegroup on June 22, 2009

YouTube has launched a new video volunteer program to help non-profit companies make videos for their cause. More info here: http://www.youtube.com/YTVideoVolunteers

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Want to meet Dustin Pedroia?

Posted by thecastlegroup on April 10, 2009

It was a big first quarter at Castle celebrity-wise. We had an opportunity to spend time Sir Richard Branson of Virgin Money and arrange some terrific interviews for him and CEO Asheesh Advani.

 

And we had a chance locally to work with Salem Five on the launch of their new kid’s literacy and savings program, Gold Star Saver. The spokesperson for the kid’s financial literacy program is Dustin Pedroia of the Boston Red Sox (and reigning American League MVP).

 

To kick-off the Gold Star Saver program, Salem Five hosted a press conference at their Congress Street branch featuring Dustin. The twist? We arranged to have the press conference run by kids for kids. Jimmy Young of YSA, Young Sportscasters of America, worked with The Castle Group and Salem Five by giving two of his talented students a chance to host the press conference and interview Dustin. Check out the interview here. It was a great success and a lot of fun — for the adults and the kids.

 

Next week, on April 18, Dustin will be at the grand opening of Salem Five’s Reading, Mass. branch. To support it, there is a Salem Five Gold Star Saver video contest. In an effort to teach kids the importance of financial literacy and responsibility, Salem Five is asking kids throughout Massachusettsto share their best or most creative money saving tip. The winner will receive a $150 deposit into a Salem Five Gold Star Saver bank account and will have a chance to meet Dustin Pedroia at the newest branch in Reading on April 18th. Here’s a link to Salem Five’s YouTube channel with all the rules and eligibility requirements. It’s a great way to get kids thinking about why being accountable for their money is so important.  

http://www.youtube.com/user/GoldStarSaver

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The “Thing”

Posted by thecastlegroup on March 3, 2009

Creative ideas and innovative thinking are critical to our success. Every year, Castle rings in the New Year with a contest we like to call “The Thing.”  Everyone gets an art project to work with and can take it any direction they wish. This year, the material of choice was Wikki Stix: a fancy name for wax-covered string. While some creations fell short of greatness — such as Mark’s model of the DNA chain or Sarah’s plate of spaghetti — others, such as Linda’s multimedia movie trailer, took the contest to another level. Linda cast herself as director of a dark   thriller starring the very characters she created. Catch the preview here.   

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