Posted by thecastlegroup on March 23, 2011
The Courage Cup Charity Golf Tournament for Snowball Express
The mission of Castle client Snowball Express is to create hope and new memories for children and family members of our fallen military heroes who have lost a loved one in combat since September 11, 2001. Snowball accomplishes this goal by creating events across the country that bring these families together as a community, allowing them to spend time with others like them, share their stories, celebrate their loved ones, create new relationships, and most importantly, realize that they have not been left behind.
On Monday, April 18, 2011, American Airlines and Fort Worth Air Power Foundation are hosting The Courage Cup, a charity golf tournament to benefit Snowball Express. The tournament will be held at the exclusive Army Navy Country Club in Arlington, VA. The event includes breakfast, 18 holes of spectacular golf, an awards lunch for all players and sponsors, and an exciting silent auction. Please join in and support Snowball Express and all of the incredible work they do for military families throughout the year
At Castle, we’re proud to support Snowball Express and its mission to help these families. For more information, contact Callie Ziobro at Castle, (617) 337-9533.
The Center for Women & Enterprise’s Annual Auction & Gala Celebration will be Saturday, April 2 at 5:30 p.m. at the Seaport Hotel and will feature a blockbuster live auction, cocktails, dinner and entertainment.
We encourage you to support CWE and its mission to transform lives by creating opportunities for women to become economically self-sufficient and prosperous through business and entrepreneurship.
This year’s goal is to raise $450,000 to help provide classes and services to all women, regardless of their ability to pay. For tickets, more information or to participate as a sponsor, please contact Mickey Riendeau at email@example.com or (617) 532-0233.
More than 300 girls are hoping for the chance to be matched with a Big Sister. There is also a particular need in Big Sister’s school-based program where women mentor girls once a week for 45 minutes during a girl’s lunch time. There are girls waiting in South End, Allston, Cambridge and Quincy schools.
If you would like to find out more about becoming a Big Sister or to set up an information session at your company or with other organizations that you may belong to (e.g., churches, sororities and professional groups), please email Sheena Collier.
Congratulations to Big Sister for 60 years of service!
Posted in Castle News | Tagged: golf, Snowball Express, Tournaments and Events | Leave a Comment »
Posted by thecastlegroup on March 21, 2011
Castle welcomes law firm Burns & Levinson
as a new client. A highly regarded mid-sized law firm with offices in Mass., New York and Rhode Island, Burns & Levinson place a special emphasis on partnership and collaboration with its clients.
Castle is also pleased to announce that Grant Thornton, an international audit, tax and advisory organization specializing in auditing, management consulting, corporate finance, risk management and information technology, joins our list of clients.
“We’re honored to have been retained by these prestigious professional services
firms,” said Castle Principal Sandy Lish. “These relationships allow us to flex all of our marketing muscles–traditional media relations, social media, speaking, awards and networking strategies–and work alongside talented in-house marketers.”
Posted in Castle News | Tagged: Grant Thornton, Grant Thornton International | Leave a Comment »
Posted by thecastlegroup on March 18, 2011
Spring isn’t officially here yet, but we’re impatient. Here in the beautiful Charlestown Navy Yard, it’s been a blustery, slippery, tough-to-navigate winter. So we’re thinking ahead to the springtime, and along with all the good things that implies, it also brings spring cleaning to mind.
Getting rid of old, stale, unused junk; sprucing up a somewhat tired area; turning a fresh eye to something that’s been sitting around. We’re not just talking about our work areas or homes — we’re talking about communications.
Here are 10 communications tools you can refresh with some spring cleaning:
- Crisis communications plan: Do you know where it is? Do you even have one? This is a good reminder to pull out your plan and do a refresh. If your plan was built even a couple of years ago, it’s likely out of date due to the fast-moving world of social and digital media. Contacts have probably changed. In fact, the world has changed, and your plan must change with it.
- LinkedIn profile: When did you first create your profile? Chances are your business description, job, professional affiliations (even your head shot) have changed at least slightly. Help your important contacts receive the right messages by putting the right information in there. And LinkedIn is constantly adding and evolving, so take a look at how you’re posting content, participating in groups, using your network to your advantage.
- Desk: Well, of course you need to unclutter your work area. Today, when so many of us are working from smart phones, iPads and virtual offices, your “home base” work area can get a bit neglected. We guarantee that if you dig through those papers on your desk, you will rediscover a great idea you put aside, or a business card that you meant to add to your database.
- Unscheduled meetings: We all have them — the appointments we keep meaning to schedule that somehow get postponed and then fall off the radar. Think about the handful of people you meant to have a lunch or coffee with. There was a good reason you wanted to connect. You still can. And should.
- Contracts: Our events clients, in particular, contract with numerous properties and vendors, and we negotiate on their behalf. We’ve seen contracts that they have used for years, and found ways to better leverage those contracts. Worth blowing off the dust and taking another look.
- Grammar: “Me” vs. “I.” That’s the one that really gets our goat. In honor of Strunk and White, we can all teach our teams, interns — even our kids — to clean up that grammar.
- Boilerplate: You use it all the time, in every news release. But do you ever look at it to make sure it reflects who you are today? Does it have links in it? Look it over and clean up that boilerplate.
- Website: We know as well as anybody, it is a LOT of work. Our new website is ALMOST done, and cleaning up a website (or in our case building a new one) is a massive task. But times have probably changed since you last took a good, hard look. There are more reasons to update your website than we can list here. But the best one: it is the first place your customers and clients will look, and it should reflect who you are.
- Facebook page: Facebook is constantly changing — maybe a little too much — but its latest refresh presents a very different page layout that will impact your organization’s page. To start, take a look at the photo strip that now sits atop your page and clean it up to reflect your brand.
- Email lists: You send out email blasts and receive those “undeliverable” notices. Take a few moments to scrub your contact lists. And be sure to add new prospects and clients to keep your database up-to-date and fresh.
Now once that’s all done, go home and start cleaning out the garage.
Posted in fun stuff and more, Marketing | Tagged: Business and Economy, Facebook, iPad, spring clean | Leave a Comment »