Two-Way Street

PR, social media, events and incentives – Collaboration & communication ideas for demanding businesses from The Castle Group's Mark O'Toole

Social Tuesday: Tag the dog – Facebook, Twitter, social media campaign

Posted by thecastlegroup on February 16, 2011

Social media connects friends, coworkers…and pets. To find a home for the cats and dogs that needed it the most, the Oregon Humane Society featured them on Facebook and Twitter. Employing social media yet again turned out to be the right strategy. The pets found a new home, and the OHS Facebook page has presently nearly 13,000 fans.

More than puppy love was shared this Valentine’s Day by the world’s most famous dolls Barbie and Ken. After their divorce in 2004, the couple was “voted back together” in a genius social media campaign by Mattel including Barbie on Twitter (presently 34,227 followers), a Barbie and Ken website and (back then) individual Facebook pages (since their reunion, Barbie and Ken are “on the same page” again, and share 1,738,557 fans!) Least surprised by the revived romance is Mattel. With the Valentine’s Day reunion, the Barbie and Ken Gift Set went on sale, and Barbie’s (and Ken’s) Facebook page turned into an online store. Can’t buy me love?

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One Response to “Social Tuesday: Tag the dog – Facebook, Twitter, social media campaign”

  1. […] This post was mentioned on Twitter by Jessica Ciccone, The Castle Group. The Castle Group said: A new Castle blog post – Social Tuesday: Tag the dog – Facebook, twitter, social media campaign: http://t.co/Y3oOIsj […]

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