Social Tuesday: It takes two – combining social media for success
Posted by thecastlegroup on March 8, 2011
Hotels in Myrtle Beach, SC are joining social media with a website to compete with travel sites for last-minute offers. On the Myrtle Beach Facebook page, the tab “This Friday” features hotels’ last-minute specials for the upcoming Friday. The “This Friday” tab also links directly to MyrtleBeachHotels.net, a website for last-minute hotel deals in Myrtle Beach. Using social media and their own websites, hotels avoid the 30 percent commission they would otherwise have to pay at a travel site.
Shopping hub Hubzi blends online shopping with social media. While the website serves a similar purpose to Craigslist, Hubzi lets vendors create a profile listing contact information, contact person, ads, and products links or videos to boost the buyers’ trust in them. Customers can post comments and reviews on vendor profiles.
Kraft Foods uses a combination of tweets to promote one of their products. Whenever two people tweet the phrase “mac & cheese” at the same time, both get a link leading to the “Mac & Jinx” promotion, where they are asked to give Kraft their address. The person to submit their info first gets five free boxes of Kraft’s Mac & Cheese and a T-shirt.
This entry was posted on March 8, 2011 at 3:42 pm and is filed under PR. Tagged: Craigslist, Facebook page, Hubzi, Kraft Foods, last minute deal-offers, mac & cheese, Mac & Jinx, Macaroni and cheese, social media, Social Tuesday, Website. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Two-Way Street 
wardst said
Little suggestion for Kraft: Before launching a social media campaign research what is being said about your company online. Check out this article http://bit.ly/flUYDt , it talks about Kraft’s usage of genetically modified hormones. It’s some pretty nasty stuff.