Social Tuesday: sustainable, blogs, Twistory

Whether you’re a college student trying to make your campus more “green” or a business owner implementing new eco-friendly regulations, it’s helpful to know what the top environmentalists are up to – and tweeting about. From Al Gore to a sustainable “fashionista,” Andrew G.R. runs through his top 20.  Still want more? Check out Castle’s article on sustainable event practices.  

As with anything, over time, your blog will change. From your posting schedule to your focus, expect (and welcome) a shifting of ideas and technique. This is a good thing. Jonathan Bailey describes the top 5 things that change and encourages you to stick with it.

Your company just started a blog? Congrats! Now, the next step is to avoid the mistakes that most new corporate blogs make. Read Josh Catone’s tips for business blogging success.

Did you know that Twitter only stores a maximum of 3,000 tweets? If you’re an active Twitterer, think of all the great content that you’re losing. Thankfully, you can sign up for Twistory and have all of your tweets archived. Next, take this archiving to the next level by adding search and exporting capabilities using Google Calendar. Steve Rubel walks you through the easy process.

AdClub’s media auction helps Boston students

For those of us in the Boston marketing community, we know the Ad Club as a group that produces great networking events and inspiring professional development presentations. What many people may not know is that the Ad Club awarded $100,000 in scholarships last year to Boston public high school students so that they can earn degrees in a marketing discipline.  

The Ad Club’s recently launched Media Auction raises money from the sale of donated media and related services to fund the group’s scholarships and other programming such as The Rosoff Awards for Diversity, The Ad Club Diversity Recruitment Network and an internship program.

The auction is open to the public and allows companies to purchase media at competitive rates, an advantage when working with tight marketing budgets. Digital, print, broadcast and out-of-home are all included in the auction, among them People, Sports Illustrated, YouTube, Boston.com, CNNMoney.com, Captivate Network and Clear Channel Taxi Media.

Bidding is open until October 8. To view the list of available items and place a bid, visit www.adclubmedia.com.